THE WALL STREET JOURNAL

WSJ CAFÉ SEOUL

During the launch of localized coverage across Asia, WSJ hosted a day of panel discussions in Seoul to introduce the brand and content to the Korean market. Housed in an airy, bi-level coffee shop in the popular Gangnam District and open to the public, attendees were invited to partake in engaging conversations lead by reporters from the Korean editorial desk.

Marketing collateral included newspaper ads, prominent on-site signage, branded cups and napkins, and swag bags for guests.

CONCEPTING

CREATIVE DIRECTION

EXPERIENCE DESIGN

SET/INTERIOR DESIGN

COLLATERAL DESIGN

EVENT PLANNING

ON-SITE MANAGEMENT